Who? Random42 Medical Animation was created in 1992 by current creative director Hugo Paice and has become one of the worlds leading medical animation companies Experience? Over a 15 year period Random42 has created over 150 mechanism of action animations for the worlds leading pharmaceutical companies and won 27 industry awards

Creative Director: Hugo Paice

How? To create a mechanism of action animation we start with an initial meeting with the marketing director or product manager and a relevant scientist. In this meeting we sketch out a basic storyboard and a list of key points that we need to make in the video. Two weeks later we e-mail a 1st draft script and comprehensive storyboard. After approval of the storyboard we require four weeks to complete the animation. Output can be on DVD PAL/NTSC HD or stereoscopic. The animation is typically 4-8 minutes in length and can be dubbed into any language. We can also provide associated marketing collateral design, as well as other associated products such as PowerPoint presentations and interactive CDRoms. We are happy to work direct with the pharmaceutical company or via a reputable medical communications agency What are you talking about? If you are new to this subject then this article by Hugo Paice may be of some interest: http://www.pharmexeceurope.com/europharmexec/article/articleDetail.jsp?id=321973