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Who?
Random42 Medical Animation was created in 1992 by current
creative director Hugo Paice and has become one of the
worlds leading medical animation companies
Experience?
Over a 15 year period Random42 has created over 150 mechanism of action animations for the worlds leading pharmaceutical companies and won 27 industry awards
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Creative Director: Hugo Paice
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How?
To create a mechanism of action animation we start with
an initial meeting with the marketing director or product
manager and a relevant scientist. In this meeting we
sketch out a basic storyboard and a list of key points
that we need to make in the video. Two weeks later we
e-mail a 1st draft script and comprehensive storyboard.
After approval of the storyboard we require four weeks
to complete the animation. Output can be on DVD PAL/NTSC
HD or stereoscopic. The animation is typically 4-8 minutes
in length and can be dubbed into any language. We can
also provide associated marketing collateral design,
as well as other associated products such as PowerPoint
presentations and interactive CDRoms. We are happy to
work direct with the pharmaceutical company or via a
reputable medical communications agency
What are you talking about?
If you are new to this subject then this article by Hugo Paice may be of some interest:
http://www.pharmexeceurope.com/europharmexec/article/articleDetail.jsp?id=321973
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