Who? Random42 Medical Animation was created in 1991 and has become the worlds leading medical animation company Experience? Over a 19 year period Random42 has created over 150 mechanism of action animations for the worlds leading pharmaceutical companies and won 44 industry awards

How? To create a mechanism of action animation we start with an initial meeting with the marketing director or product manager and a relevant scientist. In this meeting we sketch out a basic storyboard and a list of key points that we need to make in the video. Two weeks later we e-mail a 1st draft script and comprehensive storyboard. After approval of the storyboard we require four weeks to complete the animation. Output can be on DVD PAL/NTSC HD or stereoscopic. The animation is typically 4-8 minutes in length and can be dubbed into any language. We can also provide associated marketing collateral design, as well as other associated products such as PowerPoint presentations and interactive CDRoms.